Building self-storage facilities in tertiary markets comes with unique challenges, particularly when it comes to changing demand for different unit sizes. In smaller markets, preferences can shift rapidly, influenced by factors such as local growth or seasonal changes. Container HQ has developed a flexible approach to storage unit configuration that allows us to adapt to these shifts and optimize both occupancy and revenue.

The Importance of Flexible Unit Sizes

Flexibility is a top priority when setting up new storage facilities. At Container HQ, we start with 8×20 units with two doors, which can easily be divided into 8×10 units if demand calls for smaller spaces. This simple yet effective setup allows us to adjust without costly renovations or downtime.

By keeping units adaptable, we can quickly meet changing customer preferences without overbuilding or being locked into a specific unit size mix. This gives us the agility to cater to diverse storage needs, even in smaller, unpredictable markets.

Increasing Options with Multi-Door Units

To expand flexibility further, about 10% of our units come with four doors along the long side, allowing them to be converted into four 5×8 units. This offers more options for customers who prefer smaller spaces, while maximizing the use of each container.

This approach enables Container HQ to respond to demand without overextending resources or space. Offering multiple unit sizes from a single container is especially beneficial in smaller markets, where customer needs may vary more widely.

Innovation: Adding More Size Options

We’re constantly refining our strategy to meet market needs. Currently, we’re working with manufacturers on a new concept—adding a second door to 8×20 units to create 8×15 and 8×5 units. This gives us a third unit size without requiring major changes to the container itself, providing even more flexibility.

This innovation could revolutionize how we manage unit sizes in smaller markets, giving us the ability to respond even faster to changes in demand. More size options mean we can meet a broader range of customer needs while ensuring optimal space utilization.

Staying Adaptable for Market Success

At Container HQ, flexibility isn’t just a design choice—it’s a core business strategy. By maintaining the ability to reconfigure units as demand changes, we can maximize occupancy and increase revenue. This adaptability ensures that we can always meet the needs of our markets, even when those needs shift over time.

Flexibility as a Competitive Advantage

In smaller, tertiary markets where demand can fluctuate, having the flexibility to adjust unit sizes is essential. Container HQ’s innovative approach, from 8×20 two-door units to potential 8×15/8×5 configurations, ensures we can provide the right unit mix at the right time. This adaptability not only maximizes space but also drives profitability by ensuring we meet evolving market demands.

Want to learn more about how Container HQ creates flexible storage solutions? Contact us today to explore how our adaptable units can help you meet changing market needs.